My buddies over at the New York Lottery have recently jumped on the bandwagon of imagining a future you in regards to retirement. However, whereas most financial advice leans towards imagining how you would like to spend your later years now so you can delay gratification, this one turns the tables (and the math) on it’s head by asking the viewer to imagine how mad the future you would be if you never bought that winning lottery ticket. See video here.
While entertaining I have to say this is a bit unsettling. Not only are they pitching a product that never really makes economic sense (which I’m guilty of buying), but they’re going the extra mile to take it from beyond the standard “dream a little dream” pitch to actually seeming like good advice. Here they’ve told you you’ve already won, you just don’t know it yet.
Personally, I miss this ad:
